beIN H&E Rebrand

The flagship brand of the beIN Media entertainment network, beIN Home&Entertainment had a very outdated look and feel.

Our rebrand gave it a fresh new look together with a new premise: “home is where the fun happens”. Household objects transform, flip, morph and interact with fun 3D objects that suggest entertainment.

In today’s post covid world, people want the protection and comfort of their home and spending leisure time at home has become paramount.

We want to position our channel as “your portal to entertainment”. Our channel is your gateway to entertainment, which happens in your very home. Visual cues to this premise can be found throught the new rebrand.

Cretive Director: Abdulhakim Herdem Lead Art Director: Engin Şahinbaş
Concept Design: Engin Şahinbaş, Ozan Gönen, Sercan Altıntaş.
Art Direction: Gözde Akyol, Gülay Çakmak Kaplan.
3D Animation: Ozan Gönen, Sercan Altıntaş.
2D Animation: Gülay Çakmak Kaplan, Ahmet Said Şimşek.
Viz Artist: Cüneyt Sütlü.
Sound Designer: Erdem Yerim.
Music: Serkan Sönmezocak, Paradox Music Production.